# 4 Why female health deserves much more of the spotlight. Lauren Barker.

Lauren Barker is the CEO of Uresta. Uresta is a Canadian female health organization that is looking to solve bladder leaks and urinary incontinence with an innovative health product. Lauren joined Uresta after having had a career in Investment Banking and Private Equity intrigued by positive impact Uresta could have on women’s health. Tune in to learn about Lauren’s journey into entrepreneurship and how she’s been able to create a go-to-market and organic growth strategy for a problem space that’s been considered taboo in the past. Lauren also talks about the need for Regulatory Consultants early on in a products development, the challenges of building and growing in the femtech space and how she has been able to lean on the entrepreneurial community in Canada for continuous learning. Check out Uresta: www.uresta.comBe a guest: www.scalpelsandspreadsheets.comFollow us on LinkedIn: www.linkedin.com/company/scalpels-and-spreadsheets