40. Don't Niche DOWN. Niche UP!

"Don't Niche Down, Niche UP" – where we flip the script on marketing advice. In this episode, our speaker, Ellen Melko Moore a former English Teacher turned entrepreneur, outlines on why niche marketing matters. 🎙️ Tune in as she breaks down: The crucial role of niche marketing: Understand and target specific audiences that matter. Lessons from the trenches: Learn how the founder of SuperTight Branding helped businesses soar by honing in on the right target audience – a tactic endorsed by marketing legends like Seth Godin and Dan Kennedy. LinkedIn: The secret sauce for testing your market. Find out why our speaker swears by LinkedIn as the ultimate testing ground, offering insights that Instagram and Facebook can't match. Tune in now for practical tips, real-world experiences, and a fresh perspective on going niche. Don't just listen, learn – because it's time to Niche UP!  Want your LinkedIn audit with Ellen? But you need to meet certain criteria discussed in this podcast. Book here. https://schedulesupertight.as.me/LIA  Get more Prowess Project resources!  What is an OBM? Resources Get Trained as an Online Business Manager How Prowess Project Job Matching Works