40. Is paper the new glass, with Will Connolly from Diageo

Our first ever live episode, recorded at the NEC in Birmingham during Packaging Innovations! In this special episode, James and Robbie are joined by Will Connolly from Diageo, the creative force behind the paper-based packaging for iconic brands like Johnnie Walker and Baileys. Together, we dive deeper into the world of paperisation, exploring why paper bottles are gaining momentum, the challenges of sorting and recycling them, and what it will take to move from niche experiments to mainstream adoption. Join hosts James Piper and Robbie Staniforth as they delve into the world of recycling, hopefully having fun along the way. One thing is for sure, they will talk absolute rubbish from start to finish.We would love you to join our community on DiscordIf you want to come and see us at Earthfest, get your tickets hereSpecial thanks to our sponsor, EcosuretyTo get exclusive videos and clips, follow us on Instagram, TikTok, X, Threads or Facebook; @rubbishpodcast or YouTube: @talkingrubbishpodcastOr you can contact James and Robbie with questions or just general rubbish musings using the email address [email protected] or by texting them via WhatsAppRelevant links and reports mentioned in the programme can be found on the Talking Rubbish Linktr.eeTranscripts and episodes can be found on the Talking Rubbish website  Music licence ID: 6WPY8Q4O2RPFIOTL Music licence ID: 6WPY8Q4O2RPFIOTL