#40: What Makes A Great Story? - Nudge

What this episode covers

What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 25 minutes long.

When was this Nudge episode published?

This episode was published on October 5, 2020.

What is this episode about?

What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in...

Can I download this Nudge episode?

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