40. Why I use an open / close cart launch style

Why do I choose launch-style selling instead of running evergreen funnels all year round?Most people assume it’s about the revenue spikes.It’s not.In this episode, I’m sharing the real reason I structure my business around launches and it comes down to wellbeing.I talk about:• The hidden pressure of always-on selling• Why constant promotion can quietly drain you• How launches create clarity for you and your audience• And why I believe sustainable businesses need seasonsIf you’ve been feeling exhausted by the idea that you always have to be selling, this episode will give you a different way to think about growth.