403 - Marketing till you drop - Rob Cairns

I can't doomscroll for 5 seconds without some "marketing guru" telling me what I should be doing to market my business. It's bloody exhausting! You might remember I burned out trying to do everything back in 2023 and I nearly closed down this very podcast as a result! Rob Cairns is a long time friend of mine, who's championed both my mental health and the work I do with the podcast. I asked him to come on to sanity check the advice we receive as small business owners, and to help us market without the burnout. Full show notes: https://trailblazer.fm/marketing-till-you-drop/