#41 Customer-driven public service transformation - Sarah Whitehead, IPO

Episode 41 of the Government Transformation Show podcast, hosted by Government Transformation Magazine, titled "#41 Customer-driven public service transformation - Sarah Whitehead, IPO" was published on July 1, 2021 and runs 30 minutes.

July 1, 2021 ·30m · Government Transformation Show

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Summary

Welcome to another episode of The GovX Show. Joining us today is Sarah Whitehead who is the Deputy Director of Customer Experience at the Intellectual Property Office. IPO are on a really exciting transformation journey, that is still ongoing. We are talking with Sarah about how they maintain focus on the customer, and build a customer experience into their user journey, user mapping, service design and delivery, and how they keep that feedback going so they always have a customer-centric view across the business.  Watch the session from our last event 'Government CX', also featuring Sarah plus other speakers from HM Courts & Tribunals Service, DWP Digital and Crown Commercial Service. Get it free on demand now: https://2021.govx.digital/talks/government-cx/

Episode Description

Welcome to another episode of The GovX Show. Joining us today is Sarah Whitehead who is the Deputy Director of Customer Experience at the Intellectual Property Office. IPO are on a really exciting transformation journey, that is still ongoing. We are talking with Sarah about how they maintain focus on the customer, and build a customer experience into their user journey, user mapping, service design and delivery, and how they keep that feedback going so they always have a customer-centric view across the business.

Watch the session from our last event 'Government CX', also featuring Sarah plus other speakers from HM Courts & Tribunals Service, DWP Digital and Crown Commercial Service. Get it free on demand now: https://2021.govx.digital/talks/government-cx/

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