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#41 Ingredient Branding Strategy and Practice episode artwork

EPISODE · May 8, 2025 · 20 MIN

#41 Ingredient Branding Strategy and Practice

from 🎧 IP Management Voice - Your Podcast on the World of IP and IP Management · host dIPlex is your digital IP Lexicon

This marketing approach, which evolved from the 1980s, uses push and pull techniques to target both B2B and B2C markets. While it offers benefits like price premiums and market power, it also poses risks such as dependency on OEM quality. This episode distinguish ingredient branding from co-branding and highlight the importance of material relevance, consumer visibility, and strategic labelling for success. It also dives into the concept of inverse ingredient branding where the OEM promotes the component.

What this episode covers

This marketing approach, which evolved from the 1980s, uses push and pull techniques to target both B2B and B2C markets. While it offers benefits like price premiums and market power, it also poses risks such as dependency on OEM quality. This episode distinguish ingredient branding from co-branding and highlight the importance of material relevance, consumer visibility, and strategic labelling for success. It also dives into the concept of inverse ingredient branding where the OEM promotes the component.

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#41 Ingredient Branding Strategy and Practice

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This episode is 20 minutes long.

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This episode was published on May 8, 2025.

What is this episode about?

This marketing approach, which evolved from the 1980s, uses push and pull techniques to target both B2B and B2C markets. While it offers benefits like price premiums and market power, it also poses risks such as dependency on OEM quality. This...

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