#41: Steffie Tomson, Founder & CEO of Getaway Sticks

In this episode, we welcome Steffie Tomson, the innovative mind behind Getaway Sticks. Hailing from Houston, Texas, Steffie's journey from a cognitive neuroscience researcher to footwear entrepreneur is as unique as her product line.Steffie shares her mission to revolutionize women's shoes by marrying style with comfort. She recounts the hurdles she faced, from designing her initial high heel prototype to finding a manufacturer willing to produce her bespoke creations.Listen as Steffie delves into the intricacies of balancing innovation, running a business, and maintaining personal drive. This conversation offers insights into her remarkable path and provides a glimpse into what's next for Getaway Sticks.***About SteffieDr. Steffie Tomson is a native Houstonian and scientist who saw a gaping hole in the women's footwear market. Have you ever worn uncomfortable heels? Of course! We all have. Women deserve to be stylish and comfortable, and Dr. Tomson found a way to engineer heels for 10k steps a day. Join us for a morning of fashion and footwear as Dr. Tomson tells us about her journey from brains to bunions and everything in between.About Getaway SticksGetaway Sticks is a women’s fashion footwear brand dedicated to empower women through a simple idea: Create an elegant heel that is actually comfortable AND stylish. Steffie Tomson founded Getaway Sticks in 2020, on a mission to simplify women’s footwear without sacrificing style. Women know it’s what's inside that counts. That’s why Steffie designed Getaway Sticks using athletic foam throughout, rather than using the industry standard of hard plastics and metals. These unforgiving materials do not belong in the foundation of a shoe! When it comes to heels, the only hard consideration should be which pair of Getaway Sticks to wear.To learn more, visit https://getawaysticks.com***📧 If you or a founder you know would like to be a guest on In The Thick of It, email us at [email protected]📱 Connect with us on socials• https://www.linkedin.com/company/in-the-thick-of-it-podcast/• https://www.facebook.com/inthethickofitpodcast/• https://www.instagram.com/inthethickofit_podcast/