#41 Virtual Events to Clubhouse 101 from New Yorker Steven Burchard
First published
09/28/2021
Genres:
business
entrepreneurship
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Jonny Ross Fractional CMO
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#57 What makes a beautiful website that converts? with Matt Wiles
Release Date: 11/09/2022
Description: Welcome to Jonny Ross Fractional CMO! Today I am talking to Matt Wiles from Infoserve. We explore what makes a beautiful website, why it is important to look good. How important is content? We look at some of the best practices you can implement today to increase conversions on your website.From adding reviews, to single column forms and search boxes with great looking functional search results pages!Find out what Matt's current winning marketing strategies are with bonus's at the end of the episode!All this and more - Enjoy the show!Links:https://www.linkedin.com/in/matt-wiles/https://www.infoserve.com/
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What is a fractional CMO?
Release Date: 06/28/2022
Description: Why have a Fractional CMO when you could employ a marketing director? Isn’t it the same thing? Not exactly. For some, a Fractional CMO works alongside an employed marketing director, offering an outside perspective. For others, a Fractional CMO provides a better fit than a full-time marketing director, delivering different benefits that suit some businesses and organisations more than others. Find out more about gigCMO’s services.
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#100 Boosting Engagement & Growth: The Power of Blog Comments & Essential Website Tools
Release Date: 03/11/2024
Description: Welcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website.In This Episode:Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the journey, the lessons learned, and the value of consistent content creation.You Ask, We Answer: Blog Comments for SEOShould you keep the comments section on your blog?Unraveling the SEO benefits and managing spammy comments.Jonny and Pascal's take on engagement vs. quality control.Website Stories: Navigating Through Website Growth StagesAn in-depth review of "Guiding Your Website Through Its 4 Stages Of Growth" by Kahl Orr.Key takeaways and how they apply to your website's evolution.The Website Engine Room: Tools to Elevate Your SitePascal's Pick: Discover copyright-free photos and visuals with Adobe's Free Stock Images to enhance your web content.Jonny's Recommendation: Explore the power of Zapier for automating tasks and streamlining your workflow, connecting your favorite apps for maximum efficiency.The Website Call To Action: Immediate Actions for Website EnhancementJonny suggests implementing a 'sticky menu' for better navigation and user experience.Pascal advises on minimizing distractions with YouTube embeds using a simple URL tweak.Reflection and Roundup: As we celebrate this 100th episode milestone, we reflect on the importance of continuous learning, adaptation, and the power of sharing knowledge. We're committed to helping you make your website work harder for you, ensuring it's something you can be proud of.Engage With Us: We love hearing from our listeners! Share your thoughts, questions, or suggestions with us in the comments. Your insights could be featured in our upcoming episodes!Stay Connected: Don't miss out on future episodes and valuable insights. Subscribe to the '90-Day Website Mastery Podcast' and join our community of website enthusiasts.Thank you for joining us on this journey to 100 episodes, and here's to many more filled with learning, growth, and success!Timestamps:The 90 Day Website Mastery Podcast (00:00:16)Introduction to the podcast and celebration of the 100th episode of Johnny Ross's Fractional CMO podcast.The Comment Section on a Blog (00:03:43)Debate about whether to switch on or off the comment section on a blog, considering SEO benefits and potential drawbacks of spammy comments.Stages of Website Growth (00:08:07)Discussion of the four stages of website growth: do it yourself, startup mentality, established business, and enterprise solution, emphasizing the importance of the initial phase.Website Engine Room: Zapier (00:17:10)Explanation of the benefits of using Zapier for automation, enhancing productivity, reducing errors, and saving time in repetitive tasks.Website Engine Room: Adobe Stock Photography (00:18:54)Introduction to Adobe's offering of free stock photography and 2D/3D images, providing unique and stylish content for creating blog header images.These are the timestamps covered in the podcast episode transcription segment.Choosing Unique Images for Your Website...
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#83 Rewind & Recap: BrightonSEO 2023
Release Date: 09/22/2023
Description: Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!Exploring BrightonSEO 2023Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.The significance of claiming an online presence and providing a comprehensive digital experience for businesses in the digital age.SEO Trends and Strategies for 2024An exploration of the standout SEO strategies that are expected to shape the digital landscape in 2024.The concept of accessibility in web design and its role in providing an inclusive online experience for all users.The evolving role of AI in strategic thinking and planning, as discussed during Jonny's sessions at BrightonSEO.Jonny's reflections on a thought-provoking talk by Professor Hannah Fry on data and AI and its real-world applications.Special Guests and InsightsA mention of special guests, including John Mueller from Google, sharing insights on Google updates and the focus of SEO in 2024.The intriguing discussion surrounding data and AI, inspired by Professor Hannah Fry's talk, and its implications for businesses.ConclusionWrapping up the episode with gratitude to Jonny for sharing his BrightonSEO experience and insights.Encouragement for listeners to stay tuned for more engaging episodes of the "Jonny Ross Fractional CMO" podcast.Connect with Jonny Ross and Pascal FintoniJoin the conversation and connect with Jonny Ross on LinkedIn.Stay updated on Pascal Fintoni's insights and expertise by following him on LinkedIn.Don't Miss Out!Subscribe to the "Jonny Ross Fractional CMO" podcast on your favorite platform to stay informed about the latest trends and insights in marketing.🔊 Listen & SubscribeAudio on your favorite podcast platformVideo on YouTubeTimestamps:Choosing Brighton SEO [00:01:25]Johnny explains why he chose to attend the Brighton SEO conference and the value of continuous learning and development in his career.Content Selection at Brighton SEO [00:03:54]Johnny discusses the challenge of choosing which talks to attend at the conference and the importance of exploring different tracks and smaller rooms for unique insights.Meeting John Miller [00:06:36]Johnny shares his experience of attending a talk by John Miller, the face of Google, and having a conversation with him about the impact of chatgpt on search.The power of TikTok [00:10:18]Insights into current trends on TikTok and how it can influence website signals and gain algorithmic advantage.AI in search results [00:13:08]Discussion on Google's introduction of AI in search results and the impact on businesses' ability to drive traffic from SERPs.Focus on speed and accessibility [00:16:19]Emphasis on the importance of website speed and accessibility in Google's algorithm...
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