42. Why ‘Iconic’ Is More Than a Buzzword – Scott Fuller Gets Real on Timeless Design

In this episode of The Type Convo, I sit down with Scott Fuller – the one-man dynamo behind The Studio Temporary and the Instagram handle @studiotemporary. From leaving a mechanical engineering scholarship to launching his own studio from the back of a sign shop, Scott’s journey is all about grit, faith, and the relentless pursuit of iconic design. We talk about: The moment he nearly gave up on art – and what pulled him back His analog-first process using Field Notes and Sharpies What “iconic” actually means to him (and why trends don’t last) His love for storytelling through logos, signs, and visual systems Family, faith, discipline – and how it all ties into his creative life Scott’s work with brands like Coca-Cola, Monotype, and the Atlanta Braves proves that design built with purpose never goes out of style. Note: In a few parts, the audio isn’t perfect – but I’ll be adding a full transcript of the conversation very soon for anyone who prefers to read along. 🎙️ Listen in and get inspired by a conversation that’s equal parts practical and powerful.