#43: Seth Frey, Founder & President | Big Frey Branded Goods & Swag Kits

Starting a business is a collaborative effort, as Seth Frey, founder and president of Big Frey, discovered while navigating partnerships and industry changes in promotional products.Seth's entrepreneurial journey began with family inspiration. Post-college, he and his brother established Granny's Goodies, offering exam survival kits to students.Building on this experience, Seth later founded Big Frey Branded Goods & Swag Kits. He encourages fellow entrepreneurs to savor small victories and prioritize long-term objectives over short-term challenges.This episode dives into Seth's lifelong entrepreneurial adventures, offering insights and lessons learned along the way.***About Seth & Big Frey Branded Goods & Swag KitsSeth Frey is the visionary and chief innovator behind Big Frey Promotional Products, where his creative expertise and strategic acumen have set new standards in the branding world. Under his leadership, Big Frey has grown into a leading provider of distinctive promotional items, helping businesses make memorable impressions with every product. Seth’s professional journey is rooted in a strong background in marketing and design. His commitment to transforming promotional items from simple giveaways into powerful brand tools reflects his dedication to excellence and innovation. This drive has positioned Big Frey as a trusted partner for businesses looking to enhance their brand reputation and presence. Outside of the office, Seth balances his professional life with a rich personal life. A devoted family man, Seth and Karen - his greatest cheerleader of 27 years - are blessed with three wonderful daughters who keep their life vibrant and full of joy. Alongside his daughters, he has two energetic Labradors, whose playful antics and unconditional loyalty bring an extra layer of happiness to his family life. This blend of family dynamics and love for his dogs adds depth to Seth’s life, infusing his work with a sense of balance and fulfillment. Seth is also an avid skier. He finds exhilaration on the slopes and draws inspiration from the precision and thrill of skiing. This passion mirrors his approach to business—where calculated strategy meets creativity. With a strong commitment to both his professional and personal spheres, Seth Frey continues to drive Big Frey Promotional Products toward new heights, all while maintaining a solid dedication to his family, friends and zest for life.To learn more about Big Frey, visit www.bigfrey.com ***📧 If you or a founder you know would like to be a guest on In The Thick of It, email us at [email protected]📱 Connect with us on socials• https://www.linkedin.com/company/in-the-thick-of-it-podcast/• https://www.facebook.com/inthethickofitpodcast/• https://www.instagram.com/inthethickofit_podcast/