432: 3 Ways to Monetize Your Online Cooking Classes (+Filming and Marketing Tips) with Adam Sobel

In episode 432, Adam Sobel teaches us how to monetize and market online cooking classes as well as the technical details of running such classes. Adam Sobel is the chef and owner of The Cinnamon Snail, an award-winning vegan food truck, restaurant, and catering company serving New York and New Jersey. Adam has cooked at the James Beard House, represented the USA at the World Street Food Congress in the Philippines, and teaches cooking at the Institute for Culinary Education, De Gustibus Cooking School, and independently online. Adam has appeared on the food network, Cooking Channel, PBS, and several networks, and is the author of the popular cookbook Street Vegan. He has had a lot of success with The Cinnamon Snail, which has rose to become one of the country's most sought-after food trucks. In 2014 The Cinnamon Snail was the #1 highest-rated place of any kind to eat in NYC and the #4 highest place of any kind to eat in the entire USA on yelp.com. In this episode, you'll learn 3 ways in which you can monetize your online cooking classes, how to set them up, make them look professional and market them effectively. - How to sell live class sales using Eventbrite.  - Which platform should I use for my cooking classes? - Manage a class subscription and class recording sale. - How to make classes look professional and edited, even if it's just you. - Equipment breakdown: OBS, switchers, audio, lighting and camera management. - How to market cooking classes through a blog, email marketing and retargeting on social media. Connect with Adam Sobel Website | Instagram