446: Monica Cohen, the New CEO of the American Cider Association

Monica Cohen on Leading the ACA Monica Cohen, the new CEO of the American Cider Association (ACA), stepped into her role at CiderCon 2025 in Chicago. With a background in dairy marketing and a passion for helping craft industries grow, she brings fresh energy and a bold vision to the cider world. Her introduction to cider mirrors a challenge the industry faces—many consumers assume all cider is the same. She's on a mission to change that. American Cider Association CEO, Monica Cohen Priorities for 2025 Monica laid out her key focus areas for the ACA: Enhancing membership value – Ensuring small and large cideries alike benefit from ACA resources. Growing ACA membership – Making the association indispensable to cider makers. Strengthening advocacy – Fighting for fair industry regulations, including tax structures. Increasing consumer awareness – Changing public perception and getting cider on more menus. Cider's Big Opportunity Monica believes cider's time is now. She emphasizes that innovation, consumer education, and stronger industry collaboration will be key to the next phase of growth. CiderCon Takeaways & The Path Forward At CiderCon 2025, Monica had an "aha moment" during Cider Share, experiencing firsthand the incredible diversity of cider. She sees the event as more than just a conference—it's a place for the cider community to connect, share ideas, and shape the industry's future. Looking ahead to CiderCon 2026 in Providence Rhode Island, Monica wants to grow attendance, attract new industry partners, and ensure the event remains relevant and impactful for all makers big or small. Contact the American Cider Association Website: https://ciderassociation.org Mentions in this Cider Chat Totally Cider Tour to the UK – send an email to [email protected] to get on the wait list for spots opening on this 2025 tour taking place August 25-31, 2025.