447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey.In this episode she shares:Her road to becoming a household name and partnering with huge names like Nike, LVMH, and GapHow to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flowHow she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 millionHighlights include: 00:00 Intro02:05 The evolution of Harlem Fashion Row08:00 Monetizing collaborations13:00 The power of telling your own story17:50 Forming contacts and partnerships 21:00 Creating value for brands28:30 Diversifying revenue streams38:30 Power of community in business 44:00 Ensuring a profitable business model52:15 Tips for entrepreneurs Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by:Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.Links mentioned in this episodeBrandice’s Instagram: https://www.instagram.com/harlemsfashionrow/ Brandice’s First SHP Episode: https://www.youtube.com/watch?v=MrrXQGFt518 Harlem’s Fashion Row’s Website: https://www.harlemsfashionrow.com/ Brandice’s FREE Sponsorship Book: https://www.smallbusinessbigpartnershipsbook.com/live SHP Website: https://sidehustlepro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.