45 - How to diagnose product-market fit

What this episode covers

The true definition of product-market fit is highly contested online. But one thing is clear from our experience: most founders think they’ve hit PMF far before they truly have. What does product-market fit (PMF) actually mean; and how should your go-to-market techniques change once you get to PMF? Product-market fit means finding a defensible beachhead of customers (a cluster of similar customers) who pay, stay, and refer others like them. In this episode, Stijn shares a simple list of 10 milestones we use to measure a company's journeys toward product-market fit. As with everything we share, it’s just a model for reference—not gospel.Resources:See how we assemble and launch complete marketing functions at Kalungi.comSelf-paced education, certification, templates & guides for your go-to-market at t2d3.proSchedule a free GTM audit & diagnosis with one of our Associate CMOsSuggest and vote on podcast topics at kalungi.com/podcast

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Frequently Asked Questions

How long is this episode of B2B SaaS Marketing Snacks?

This episode is 20 minutes long.

When was this B2B SaaS Marketing Snacks episode published?

This episode was published on September 15, 2023.

What is this episode about?

The true definition of product-market fit is highly contested online. But one thing is clear from our experience: most founders think they’ve hit PMF far before they truly have. What does product-market fit (PMF) actually mean; and how should your...

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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