458: How to Use Substack to Monetize Your Recipes with Laura Scherb

In episode 458, Megan chats to Laura Scherb about how Substack can be used as a replacement for a blog to monetize our recipes or as an additional tool to drive traffic. Laura is a food photographer, stylist, and writer based in Chicago, IL. Since 2017, she's been taking pictures of food. Laura has created imagery for food blogs, restaurants, CPG brands, and cookbooks. Laura's photography and styling have been featured on The FeedFeed, The TODAY Show, Esquire, The Spruce Eats, Eater, and FoodGawker. Aside from food photography, she's passionate about travel, reading, writing, her cats, natural wine, and her nieces and nephew. Laura also runs a newsletter over on Substack where she enjoys talking about all of those things. In this episode, you'll learn how to get started on Substack, how much money can you expect to make and who will benefit most from using the platform. - What is the difference between an email list and a Substack? - Share recipes, stories and opinions with your audience without worrying about SEO and a blog. - Substack can used as a replacement for a blog or additional tool to drive traffic. - How can Substack help you make money from your recipes? - How long should your Substack content be? - Substack can benefit food bloggers even if they still have a traditional SEO-based blog. - The importance of making constant pivots in your business to create a new revenue streams. - Use Substack to grow your audience. Connect with Laura Scherb Website | Instagram