#47 The GTM Operations Framework - with Crissy Saunders, ...

What this episode covers

Crissy Saunders, CEO and Co-Founder of CS2, shares insights from her decade of experience in go-to-market operations for fast-growing B2B tech companies. Crissy discusses the evolution of CS2’s service offerings, the importance of building scalable frameworks, and how to align marketing, sales, and operations to deliver impactful results. We cover: -The evolution from marketing operations to go-to-market operations -Building scalable go-to-market frameworks -Aligning marketing, sales, and operations teams -The role of data in improving sales and marketing effectiveness -How to create a reporting model that enhances business planning Crissy Saunders on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer Philipp on LinkedIn: https://www.linkedin.com/in/janiszech Weflow: https://www.getweflow.com Chapters: (00:00:00) Introduction (00:01:17) Crissy’s Background and CS2’s Evolution (00:07:31) From Marketing Ops to Go-to-Market Ops (00:14:39) Building a Scalable Go-to-Market Framework (00:19:06) Aligning Sales and Marketing Teams (00:24:00) The Role of Data in Sales Effectiveness (00:28:56) Creating a Reporting Model for Success (00:35:30) Final Thoughts and Advice

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Frequently Asked Questions

How long is this episode of RevOps Lab?

This episode is 47 minutes long.

When was this RevOps Lab episode published?

This episode was published on September 23, 2024.

What is this episode about?

Crissy Saunders, CEO and Co-Founder of CS2, shares insights from her decade of experience in go-to-market operations for fast-growing B2B tech companies. Crissy discusses the evolution of CS2’s service offerings, the importance of building scalable...

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