473: How to Do a Food Blog Audit to Increase Blog Growth with Aimee Pruett

In episode 473, Megan chats to Aimee Pruett about the benefits of food blog audits and common mistakes bloggers make when they audit their sites. Aimee is the creator of the Food Banjo blog. She has almost 20 years experience in marketing and over 7 years running a food blog. As part of her marketing job, Aimee performed over 100 website audits throughout her career, so she decided to bring her marketing know-how and food blogging love together to do food blog audits. In this episode, you'll learn how to do a a food blog audit, how it differs from an SEO audit and how it can impact your blog's growth. - Do regular food blog audits to get perspective on your blog's progress. - Blog audits look at branding, promotions, site experience and other elements. - It does not look at SEO in-depth (only a high-level analysis). - Do a professional audit when you hit a wall and you don't know what to do next. - Find out if you're on the right track and uncover opportunities that you may be missing. - How often should you do a blog audit? - Start your self-audit by placing yourself in a user's shoes. - Pay attention to your Google Analytics and any reoccurring trends. - What are the most common site mistakes food bloggers make? - Prioritize the most important improvements you have identified for your site. Connect with Aimee Pruett Website | Instagram