475: How to Increase Community Engagement by Defining Your Purpose and Values with Jacqui Wormington

In episode 475, Megan chats to Jacqui Wormington about how our community's purpose and core values should form the foundation of our actions. Jacqui started food blogging around 3 years ago as a hobby and got more serious last year. At first, it was to hold herself accountable for being vegan and sharing the food she loves to create with people. Jacqui has always loved online communities. She has enjoyed creating a safe space for people to learn about the vegan lifestyle, while also connecting with like-minded people to share more about each other than just food. In this episode, you'll learn how to identify the values and purpose of your community so that you can choose the right platform, create valuable, relatable content and build personal relationships with your readers. - Select the social media channel that best SUITS your TARGET AUDIENCE and content type. - Regularly share CONTENT that aligns with your community's INTERESTS and VALUES. - How can you PARTICIPATE in conversations within your COMMUNITY to keep them ENGAGED? - BOOST ENGAGEMENT by encouraging your community members to CONTRIBUTE their content. - How can you EMPOWER your community members? - Use FEEDBACK from your community to understand their NEEDS and IMPROVE your content. - Go beyond the screen and BUILD personal RELATIONSHIPS with your community members.  - Show that you genuinely CARE about their SUCCESS and WELL-BEING. Connect with Jacqui Wormington Website | Instagram