#48: April Dunford on Nailing Product Positioning

What this episode covers

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots. April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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How long is this episode of Nudge?

This episode is 24 minutes long.

When was this Nudge episode published?

This episode was published on February 1, 2021.

What is this episode about?

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s...

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