#48 Google Ads updates en waarom Nederlandse marketeers terrein verliezen

from Marketing Inside · host Robert Hoekstra

In deze aflevering van Marketing Inside praten we je bij over de snelste AI- en marketingontwikkelingen in Nederland. Van het conflict tussen het Pentagon en Anthropic tot AAO (Assistive Agent Optimization), GEO, Google Ads wijzigingen en waarom YouTube Reddit heeft ingehaald in AI-antwoorden. In deze aflevering: Pentagon vs Anthropic: ethiek, risico’s en grenzen voor AI in defensie, Claude-crawlers: wat blokkeer je wel/niet en waarom, Google Discover Core Update: lokale relevantie, diepgang en expertise boven clickbait, Google Ads: nieuwe maandbudgetlogica, Support-toegang en Ad Grants winkelbezoeken, Third-party cookies vs first-party data: 2,9x betere retentie en 1,5x hogere ROI, AAO en GEO: zo optimaliseer je voor AI-agents en generatieve zoekmachines. Abonneer je op Marketing Inside, geef 5 sterren en deel met collega-marketeers.

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This episode was published on March 2, 2026.

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