#5: Erik Korem, Founder & CEO | AIM7

About this episode:In this episode of In the Thick of It, Scott interviews his old college friend Erik Korem, founder and CEO of the health and fitness app AIM7. Erik has had an interesting career journey from college football player turned pioneer in sports science and wearables, eventually leading him to start his own company applying those learnings to consumer fitness. Building a startup from scratch amidst a global pandemic, he's learned critical lessons about the importance of finding the right technical co-founder, constantly adapting, and maintaining relentless persistence. Since then, AimSeven has hit product-market fit and found strong traction helping users optimize exercise, sleep, and mental fitness through personalized AI recommendations. About Erik:Dr. Erik Korem is a High-Performance thought leader who introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense. Erik is an expert in sleep and stress resilience and holds a doctorate in Exercise Science. Erik is also the Founder and CEO of AIM7. AIM7 is an AI health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations for your mind, body, and recovery to help you look, feel, and perform your best.About  AIM7:AIM7 sets busy people free by turning wearable tech and health data into personalized recommendations that improve health and well-being. To learn more about AIM7, visit aim7.com.Learn from Erik's health and wellness content:Instagram: @erikkoremLinkedIn: https://www.linkedin.com/in/erikkorem/Twitter/X: @ErikKoremListen to The BluePrint with Dr. Erik Korem wherever you get your podcasts Neuroscience Shows That Nightly Scents Could Boost Memory and Help Your Productivity (Inc.com, Erik Korem)