5. Let's talk about sales without the ICK.
Episode 5 of the Conscious Business School podcast, hosted by Conscious Business School, titled "5. Let's talk about sales without the ICK. " was published on June 16, 2023 and runs 28 minutes.
June 16, 2023 ·28m · Conscious Business School
Summary
It's time we give sales a rebrand. It isn't the thing to be feared, dreaded or even avoided because - without sales you don't have a business...ouch, right. I've seen so many incredible entrepreneurs stay in the shadows of their business because they are afraid of 2 things: 1. Marketing (being seen, heard, witnessed, possibly judged). Truthfully, I played in the shadows for years because I was so traumatized by sales in my corporate career. Most entrepreneurs will either loathe the idea of selling or fear that they sound too sales-y. Well, my friend, it's time we shift how with think about sales. To start, think we are overcomplicate it. Here's what sales really is: A product of offer that does one of a few things (pain, problem, desire, transformation). A clear picture of WHO that product is for. (Ok, things are starting to sound familiar around here...i.e. your business anchors) A place to talk to them To tell them about your offers (over and over again) A way to exchange $$ for product In today's episode I share with you the perspective shifts that I've made to go from hating everything about sales to actually kinda loving it. The thing is, sales gets a whole lot easier when you... You deeply believe in who you are and what you are here to do. You LOVE the product or service you are selling. You can clearly articulate what it is you do (in a way that your dream client understands – specifically what you can do for them). You make it easy for people to buy from you. You show up (consistently) to SHOW and TELL them what you do. You stop taking the NOs personally. Remember you are a business and businesses sell things. The people who work at Nike, Lululemon or a car dealership wouldn't hesitate to come up to you and ask what you were looking for out of fear of sounding too salesy.....helllll no. If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES. If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday. Until next week. ILY BYEEE. HOT LINKS: IG: https://www.instagram.com/i.am.lauramurphy/ Website: https://lauramurphy.co/activate HOT TAKES Newsletter: https://view.flodesk.com/pages/6374790df8fbb66056f9a05b Momentum (3-Month Container): https://lauramurphy.co/momentum Activate (1:1 Session): https://lauramurphy.co/activate
Episode Description
It's time we give sales a rebrand. It isn't the thing to be feared, dreaded or even avoided because - without sales you don't have a business...ouch, right. I've seen so many incredible entrepreneurs stay in the shadows of their business because they are afraid of 2 things: 1. Marketing (being seen, heard, witnessed, possibly judged). Truthfully, I played in the shadows for years because I was so traumatized by sales in my corporate career.
Most entrepreneurs will either loathe the idea of selling or fear that they sound too sales-y. Well, my friend, it's time we shift how with think about sales. To start, think we are overcomplicate it. Here's what sales really is:
A product of offer that does one of a few things (pain, problem, desire, transformation).
A clear picture of WHO that product is for. (Ok, things are starting to sound familiar around here...i.e. your business anchors)
A place to talk to them
To tell them about your offers (over and over again)
A way to exchange $$ for product
In today's episode I share with you the perspective shifts that I've made to go from hating everything about sales to actually kinda loving it. The thing is, sales gets a whole lot easier when you...
You deeply believe in who you are and what you are here to do.
You LOVE the product or service you are selling.
You can clearly articulate what it is you do (in a way that your dream client understands – specifically what you can do for them).
You make it easy for people to buy from you.
You show up (consistently) to SHOW and TELL them what you do.
You stop taking the NOs personally.
Remember you are a business and businesses sell things. The people who work at Nike, Lululemon or a car dealership wouldn't hesitate to come up to you and ask what you were looking for out of fear of sounding too salesy.....helllll no.
If you need help to create momentum in your business, I have a 3-month 1:1 container focused on JUST THAT. Send me a DM, email or book a FREE 15-Minute coffee date with me to chat about where you are and let's see if we're a fit. I only want to work with you if it's a full body YES.
If you like my HOT TAKES, I've launched a aptly named weekly newsletter called just that HOT TAKE - where I share all my spicy opinions and knowledge on how to build and grow a business that helps you life the sh*t out of life. Sign up here, it hits inboxes every Friday.
Until next week. ILY BYEEE.
HOT LINKS:
Activate (1:1 Session): https://lauramurphy.co/activate
Similar Episodes
Mar 30, 2026 ·19m
Mar 2, 2026 ·11m