5. Leveraging Technology for Stronger Customer Relationships

from Tour Tech: Your 5 Weekly Takeaways to Tourism Success · host Tour Tech

In episode 5 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how digitalisation can improve customer relationship management processes and enable behavioural segmentation and targeting that ultimately maximise visitor experiences. In this episode, we'll be joined by: Jaakko Löppönen, CEO, Kemi Tourism Juha Sorjonen, Account Director, Avidly Agency Discover the need for a future-oriented mindset and how to gradually integrate digital business intelligence systems into operational processes. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

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This episode is 57 minutes long.

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This episode was published on April 8, 2024.

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