5 Star Weekly Briefing – Week Ending 28th March 2025

This week’s Five-Star Weekly Briefing highlights current trends, investments, and developments in the hotel sector. Including new hotel openings and developments, such as the upcoming InterContinental Barossa Resort and Spa, and Amora Hotels' acquisition of the Hilton Adelaide. The report also covers significant acquisitions and investments, including G’day Group’s purchase of Cradle Mountain Wilderness Village and Minor Hotels’ franchising growth strategy. Furthermore, it identifies current industry trends, like the surge in Adelaide hotel bookings for the AFL Gather Round and the expansion of Accor's loyalty program, alongside notable personnel appointments and the importance of all-in-one PMS technology for independent hotels catering to business travellers. The briefing concludes with announcements regarding upcoming industry events focused on revenue management and hotel design.