5 Star Weekly Briefing Week Ending 3rd January 2025

Firstly we would like to wish you all a Happy New Year. May 2025 be filled with happiness and prosperity. In this week's episode, we look at the key hospitality technology trends for 2025 and beyond as outlined by the EHL Graduate School. We discuss the increasing use of artificial intelligence, the Internet of Things, and other technologies to improve guest experiences and operational efficiency. We also examine how these advancements are transforming various aspects of the industry, from contactless services and mobile apps to robotics and automation, virtual and augmented reality, and data analytics. However, we stress that a significant focus needs to be placed on the importance of balancing technological integration with maintaining a human-centric approach to hospitality. Finally, the discussion stresses the competitive advantages and risks associated with adopting or failing to adopt these technologies.