5 Steps to Get All the Clients and Customers You Want

Do you feel you have wasted a lot of money and time trying to get clients and customers and your business is still not where you want it to be? We all have been there somewhere down the line. I share the marketing & sales fundamentals and strategies to get that first Million dollars in your business in this episode. About the Host: Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. Social Links: Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/ (0:00) Introduction and welcome by Ann Carden (2:10) Distinction between marketing and sales (4:35) Strategy for building an email list and identifying your target market (10:17) Crafting an effective marketing message and understanding your client's hot buttons (14:40) The role of media in your marketing strategy and case study (20:15) The role of strategy and positioning in attracting clients and customers (28:58) Understanding your positioning and the role of visibility in the marketplace (34:23) Leveraging speaking engagements and partnerships for business visibility (41:02) The importance of making a compelling offer and the sales process (52:27) Four parts of building out a sales process and evaluating your lead generation effectiveness (57:17) Conclusion: Five steps to increase your business exponentially