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5. Working On vs In the Business

Last week I spent too much time "in" the business – actioning urgent tasks, contributing on design, writing, and making small, quick decisions. Instead, I should have been spending it "on" the business. So what am I doing about it?

Episode 5 of the Lost and Founder podcast, hosted by James Gill, titled "5. Working On vs In the Business" was published on July 28, 2021 and runs 16 minutes.

July 28, 2021 ·16m · Lost and Founder

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Last week I spent too much time "in" the business – actioning urgent tasks, contributing on design, writing, and making small, quick decisions. Instead, I should have been spending it "on" the business. So what am I doing about it?

In episode five I chose to focus on one topic that's been on my mind: spending my time in the best way possible as a founder, and as the CEO.


I'm sure many of the others founders listening along also started out as makers – either as programmers, designers, or perhaps another creative field.

But as you've grown your business and added people to your team, perhaps you've struggled with what I frequently come up against: prioritising time between actioning work "in" the business and working "on" the business.

In this episode I share a few of the ways I'm trying to keep myself on track.

Key highlights / actions this week:

  • To be a better version of yourself, try to visualise that person and ask what they would do next time you're in a tricky situation.
  • Box your time – either by hour or by day, to give you time for the important and the urgent tasks.
  • Don't be too harsh on yourself or your team-mates: everyone in the world is tired and exhausted after over a year of the global pandemic. It's OK to not be your 100% self right now.

Thanks again to everyone who is tuning in – if you have any thoughts on this episode, let me know!

Links and further reading:

Thanks, and see you next time!

P.S. I'm on Twitter https://twitter.com/jamesjgill

Music: Jakarta by Bonsaye, provided by https://www.epidemicsound.com/referral/yjub4r/

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