#51: Advertising Ethics: Can Facebook ads swing an electi...

What this episode covers

Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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How long is this episode of Nudge?

This episode is 18 minutes long.

When was this Nudge episode published?

This episode was published on March 15, 2021.

What is this episode about?

Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee...

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