EPISODE · Dec 10, 2023
51. Wes Nichols – measuring the impact of MarketShare
from Paleo Ad Tech · host martykihn
Wes was co-founder and CEO of MarketShare, based on some academic insights, which measured the impact of ad spend for major marketers. It was acquired by Neustar in 2015 for $450M.More
What this episode covers
Wes was co-founder and CEO of MarketShare, based on some academic insights, which measured the impact of ad spend for major marketers. It was acquired by Neustar in 2015 for $450M.More
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51. Wes Nichols – measuring the impact of MarketShare
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