52: #52 Mike Shaw, Roku

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Mike Shaw, Director, EMEA Ad Sales at Roku.They discuss the Roku business and the role of the TV operating system (OS), alongside a range of topics including: - Drivers of consolidation within the TV OS market- The rise of TV commerce - Roku's partnerships, including its relationship with Amazon- The SME opportunity in CTV- Roku's FAST offering in the UK- The scope for creator content on TV