523: Improving the Flexibility of your Category Management Skills w/ Steve Trussell

Some categories of spend are dependable and constant. Their reliability makes them seem like they've been the same forever, which gives procurement a comfortable opportunity to manage them with equally consistent strategies and results. It is hard to think they will ever change; until they do. How can you stay ahead when disruption strikes your spend category?  How can procurement introduce the required flexibility while continuing to achieve steady results? In this episode, we're sharing a session from Categorypalooza 2022 during which SpendPro and marketing category expert Steve Trussell shares the core approaches that will serve you well during times of change. He also describes the strategies he uses to stay on top of evolving categories while continuing to deliver value. Listen to the conversation facilitated by Kelly Barner to learn: About the current state of marketing: what has changed and what has remained the same? Time-tested approaches that will serve you well during times of volatility and change, regardless of what category of spend you manage How to ensure that procurement's strategies and execution align with what the business really needs