EPISODE · Jun 22, 2026 · 19 MIN
549- How to Recommend Care Plans Without Sounding Like a Salesperson
from The Evidence Based Chiropractor- Chiropractic Marketing and Research · host Jeff Langmaid
In this episode, we’ll explore care plans in chiropractic practice, and we aren’t afraid to touch on the sometimes uncomfortable subject of sales. We’ll unpack why clear, honest communication about care plans is crucial for both patient outcomes and the financial health of your practice. You’ll learn why care plans should be seen as clinical tools, not sales tactics, how to build them around both objective findings and patient goals, and why discomfort around “selling” often leads to less effective communication and patient adherence. Whether you’re looking to sharpen your patient conversations or deliver better results, this episode promises actionable insights you can use right away.Learn more about Care Plan Pro Playbook Here.Special Offers for Listeners: Learn more about Diabetes Reversal Group and become a licenseeTURN YOUR CHIROPRACTIC PRACTICE INTO A 7-FIGURE REVENUE MACHINE: The 'Hybrid Practice Model' That Helps Chiropractors & PTs Generate $40K-$200K Per Month While Taking FEWER AppointmentsSave $500 and Get a Free Cart- Learn more at Shockwave Center of America Today!Leander Tables- Save $750 on the Series 950 Table using the code EBC2026 — their most advanced flexion-distraction tableNovoPulse OA Recovery Program- learn more herePatient Pilot by The Smart Chiropractor is the fastest, easiest to generate weekly patient reactivations on autopilot…without spending any money on advertising. Click here to schedule a call with our team.Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!
What this episode covers
In this episode, we’ll explore care plans in chiropractic practice, and we aren’t afraid to touch on the sometimes uncomfortable subject of sales. We’ll unpack why clear, honest communication about care plans is crucial for both patient outcomes and the financial health of your practice. You’ll learn why care plans should be seen as clinical tools, not sales tactics, how to build them around both objective findings and patient goals, and why discomfort around “selling” often leads to less effective communication and patient adherence. Whether you’re looking to sharpen your patient conversations or deliver better results, this episode promises actionable insights you can use right away. Learn more about Care Plan Pro Playbook Here. Special Offers for Listeners: Learn more about Diabetes Reversal Group and become a licensee TURN YOUR CHIROPRACTIC PRACTICE INTO A 7-FIGURE REVENUE MACHINE: The 'Hybrid Practice Model' That Helps Chiropractors & PTs Generate $40K-$200K Per Month While Taking FEWER Appointments Save $500 and Get a Free Cart- Learn more at Shockwave Center of America Today! Leander Tables- Save $750 on the Series 950 Table using the code EBC2026 — their most advanced flexion-distraction table NovoPulse OA Recovery Program- learn more here Patient Pilot by The Smart Chiropractor is the fastest, easiest to generate weekly patient reactivations on autopilot…without spending any money on advertising. Click here to schedule a call with our team. Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!
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549- How to Recommend Care Plans Without Sounding Like a Salesperson
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