55: Don’t Make It Weird: Selling Like a Human with Colleen Nichols (@noshamesalesgame)

In this episode of The Creative Bodega, I'm sitting down with Colleen Nichols (@noshamessalesgame) to talk about the messy, beautiful reality of building a business when life forces your hand. We're diving into what it really takes to grow on Instagram without ads, how to trust your gut when everyone's telling you to charge more, and why showing up authentically (cursing and all) might be your biggest competitive advantage. If you've ever wondered how successful entrepreneurs actually got started—or if you're drowning in advice from too many gurus—this conversation is for you.Check out the full show notes for this episode HERE.Things I cover inside this episode:How desperation became our greatest motivator—and why we didn't have the luxury to choose our discomfort when building our businessesThe real reason people struggle to trust themselves (hint: you're consuming way too much conflicting advice from too many voices)Why showing up authentically—messy hair, car selfies, and all—performs better than perfectly curated content in 2025The comparison trap that even successful entrepreneurs can't escape—and how it kills your energy and performanceThe truth about Instagram engagement right now—and why starting a new account might not be as crazy as it soundsResources & Links mentioned in the episode:Follow Colleen Nichols on Instagram: @noshamessalesgameColleen's book: Don't Make It Weird: The Entrepreneur's Guide to Being Human on the Internet (Amazon #1 bestseller)Engagement rate calculator tool mentioned in the episodeConnect with me:🫶🏼 Follow me on Instagram for daily insights🫶🏼 Join my 321 Create Newsletter for weekly content tips 🫶🏼 Check out The Content Coven MembershipBe sure to hit "Subscribe" or "Follow" so you never miss an episode!