55: This will save you money 💰💰

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Want the Ad Readiness Review?Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations. I describes a common scenario where clients sign a three-month retainer but turn out not to be ready, leading to weeks of fixing basics like unclear offers for cold traffic, missing funnel steps, broken links, and inadequate tracking (including a client whose landing page platform couldn’t support tracking, limiting optimization and increasing costs). I  also mention that even successful ads can harm a business if operations can’t handle the lead volume. To set expectations and avoid wasting retainer and ad spend, I  recommend getting “ad ready” first and offer an Ad Readiness Review to assess what’s in place, identify gaps, and ensure infrastructure and capacity are prepared before running ads.00:00 Welcome and Money Saving Tips00:38 The Retainer Readiness Problem02:20 Ads Need a Strong Foundation03:11 Offer and Funnel Gaps03:47 Tracking and Attribution Issues05:02 When Success Overwhelms Capacity05:49 Setting Expectations Before You Pay06:52 Ad Readiness Review Offer08:17 Wrap Up and Call to ActionJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!