#59 Protecting Company Jewels – The Art of Trade Secrets

This episode offers a comprehensive overview of trade secrets as a crucial form of intellectual property for businesses. It summarises a lecture by Bertrand Denieul and Gil Perlberg, explaining both the legal and business definitions of trade secrets, highlighting their importance in providing a competitive edge. The episode details the broad scope of information that can qualify as a trade secret, from formulas and designs to customer lists and algorithms, and emphasises the necessity of implementing "reasonable measures" for their protection. It also discusses the risks and challenges associated with safeguarding these assets, particularly insider threats, and offers practical guidance for companies to establish a 360-degree protection plan and cultivate a culture of awareness regarding trade secret importance.