5M384 Correlation VS Causation

from 5 Minutes Good Time · host Mission To The Moon Media

บางคนอาจจะเข้าใจว่า “การลดราคาสินค้า” เป็นผลให้ “ยอดขายเพิ่มขึ้น” หรือเชื่อว่า ทุกคนที่ติดตามเพจ มักจะต้องซื้อสินค้าเรา เราเลยต้องเพิ่มยอดไลค์เพจ เพื่อให้คนซื้อสินค้ามากขึ้น . ดูเผินๆ ตัวแปรเหล่านี้อาจจะมีความสัมพันธ์กัน (correlation) แต่มันก็ไม่ได้แปลว่า มันเป็นเหตุผลซึ่งกันและกัน (causation) และบางครั้งอาจจะมีตัวแปรอื่นๆ ที่แทรกเข้ามา . ดังนั้นเราจำเป็นต้องรู้วิธีในการแยก Correlation กับ Causation เพราะถ้าหากสับสน อะไรที่เราคิดว่าทำแล้วเป็นประโยชน์ มันอาจจะตรงกันข้าม...

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