5M391 Corona Virus กับแบรนด์ยักษ์ใหญ่ของโลก

from 5 Minutes Good Time · host Mission To The Moon Media

หนึ่งในเรื่องที่คนทั้งโลกกำลังจับตาก็คือ สถานการณ์ไวรัสโคโรน่า นอกจากเรื่องสุขภาพของคนที่น่าเป็นห่วงแล้ว อีกด้านหนึ่งที่น่ากังวลไม่แพ้กันก็คือ “ธุรกิจ Retail ทั่วโลก” . ไม่ว่าจะ Starbucks, Burberry, Nike, Uniqlo, Canadian รวมถึง Walt Disney และแบรนด์อื่นๆ ที่หุ้นตกกันยกแผง เพราะนักช้อปกว่า 20% เป็นชาวจีน . ทำให้ตอนนี้ ทุกแบรนด์ต้องวางกลยุทธ์ และปรับตัวอย่างรวดเร็ว เพื่อรับมือกับสถานการณ์นี้

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This episode was published on February 23, 2020.

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