EPISODE · Sep 5, 2022 · 30 MIN
6. How does public media connect with its audience?
from Media Uncovered · host Public Media Alliance
How does public media ensure it's connected with its audience, being trusted, providing value, and remaining relevant? This episode looks at how Swedish Radio is using technology to advance these goals. Presented: Harry Lock. Interviewees: Cilla Benkö (Swedish Radio), Chloe Howcroft (PMA), and Jenny Johnsson Roos (Swedish Radio). Music: Tom Brazier, Lucas Thompson & Rachel Still.
What this episode covers
How does public media ensure it’s connected with its audience, being trusted, providing value, and remaining relevant? In this episode, we look specifically at how Swedish Radio is using technology and developing its own devices to advance these goals. Public media in Sweden – despite competition from global streaming giants and domestic competitors – has record reach, and trust. Presented: Harry Lock. Interviewees: Cilla Benkö (Swedish Radio), Chloe Howcroft (PMA), and Jenny Johnsson Roos (Swedish Radio). Music: Tom Brazier, Lucas Thompson & Rachel Still.
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6. How does public media connect with its audience?
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