#6 - Sales Onboarding and Training - Mafalda Johannsen

Most companies underestimate the true impact of onboarding on sales performance.In this episode, Mafalda Johannsen shares how structured, strategic onboarding — beyond basic training — builds confidence, autonomy, and long-term success.Drawing on her international experience in markets like the US and Germany, Mafalda explains:- Why onboarding shapes identity and habits from day one;- The most common mistakes companies make;- How to reduce ramp time with practical, focused learning;- The role of managers in accelerating performance;- How to avoid overload with relevant, bite-sized information- Why onboarding is a leadership responsibility, not just HR’sYou’ll discover how focusing on buyer behaviour, real-life practice, and values-driven development transforms new hires into high-impact professionals — faster and more sustainably.A must-listen for sales leaders, managers, founders, and HR professionals who want to turn onboarding into a strategic advantage for growth, retention, and results.