60 Seconds for Wednesdays on Whidbey: How Are You Signaling Your Clients to Your Harbor?

Hello to you listening in Lopez Island, Washington! Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga. Why is my Quarter Moon Story Arts logo a lighthouse? I was inspired! Admiralty Head Lighthouse here on Whidbey Island served as a critical navigational guide back in the day of sailing ships traveling from the Pacific Ocean through the treacherous Strait of San Juan de Fuca. Sixteen miles from Admiralty Inlet ship captains could see the white light in the darkness warning them to steer a hard right to starboard, avoid the cliffs, and continue safely south through Puget Sound and on to Seattle. How did the captain know he was seeing Admiralty Head Lighthouse? Each lighthouse - no matter where in the world - has its very own distinctive light pattern, or signature, like an address on a house. Lighthouses mark points of navigation, warn about dangerous coastlines, and guide ships into safe harbor. But harbors are not created equal. Different harbors for different boats. A lighthouse stationed at a harbor entrance doesn’t run up and down the coast beckoning all boats to its harbor. It serves a particular sized boat. Lighthouses don’t chase boats; why do you chase clients? Question: What is it only you have to offer? Who needs and wants it? Who is meant to be drawn to your harbor? How will you attract your particular client with your own distinctive beacon of light? And, how will they know you are signaling them? CTA: If you could use a hand with your lighthouse questions, email me at [email protected] and we’ll get working on the answers. You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you’ll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. AND!  Stop by my Quarter Moon Story Arts website during re-construction, check out the Communication Services, email me to arrange a no-obligation Discovery Call, and stay current with me as Quarter Moon Story Arts on Substack. Stories From Women Who Walk Production Team Podcaster: Diane F Wyzga & Quarter Moon Story Arts Music: Mer’s Waltz from Crossing the Waters by Steve Schuch & Night Heron Music ALL content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.  If you found this podcast episode helpful, please consider sharing and attributing it to Diane Wyzga of Stories From Women Who Walk podcast with a link back to the original source.