60 Senior B2B Marketers on AI, ABM & Pipeline

Nicole Stirling breaks down a Sydney breakfast panel with senior B2B marketers from Google Cloud, Dynatrace, Schneider Electric, and Island. No slides, no vendor pitches, just an honest conversation about AI, ABM, MQLs, and the stuff most marketers only say out loud when sales isn't in the room. Plus the story of how one client recovered $500K in pipeline that had been wrongly handed to sales.00:09 Four marketers, 56 mentions of AI, zero panic03:39 The $500K that was hiding in plain sight04:30 When ABM is just expensive account management06:58 Stop chasing the magic lead08:30 "Marketing isn't a service," start at hiring10:17 What works in Sydney flops in Tokyo11:52 The data's already there. The story isn't.Learn more at https://www.stirlingmarketing.netDon’t forget to like, comment, and subscribe for more insights from The ROI Puzzle.-------------------------------------------------------------ABOUT NICOLE STIRLINGNicole Stirling is the CEO of Stirling Marketing, a global marketing agency helping tech startups and scaleups accelerate growth and revenue. With over 15 years of experience in the technology industry, she has led marketing strategies for top companies like Sitecore, Acquia, and TechnologyOne, as well as emerging tech innovators across the Asia-Pacific region.You can reach out to Nicole through:LinkedIn:  https://www.linkedin.com/in/nicolestirling/Website: https://www.stirlingmarketing.netABOUT THE ROI PUZZLEThe ROI Puzzle is a podcast that dives into one of B2B marketing’s toughest challenges, proving what truly drives results. Hosted by Nicole Stirling, the show features conversations with executive leaders focused on growth in sales and marketing from top tech companies. Each episode explores topics like attribution, pipeline visibility, sales and marketing alignment, and the use of AI to measure impact. Listeners gain real-world insights and practical frameworks to connect marketing spend to revenue and confidently prove value to the board.To know more about The ROI Puzzle, you can visit the links below:Podcast/Blog: https://open.spotify.com/show/6ZXy9ccI8JqEAETghD7eDPYouTube: https://www.youtube.com/channel/UC2R7dib6tKP4abfFZjwpbug