63. From Doubt to Determination: Lona Czerwinski's Journey from Overwhelmed VA to Launch Strategist | Client Success Story

In this episode of Soulpreneur Scaling Stories, I’m joined by the incredible Lona Czerwinski, a Launch Strategist, Tech VA, Canva Queen, and one of my former coaching clients. Lona shares her journey from being a general admin VA, working with 12 clients at once, to niching down into launch strategy and creating a business that aligns with her passions and values.We discuss how Lona transitioned from burnout and feeling unfulfilled to building an intentional business that combines her love for tech and creativity. She opens up about overcoming imposter syndrome, setting boundaries, and creating a high-ticket signature offer that supports both her clients and her own dream life. This episode is perfect for virtual assistants, OBMs, and service providers looking to create a business that’s aligned, sustainable, and built for growth.Key Points Covered:✨ The importance of aligning your business with your passions✨ Overcoming burnout through boundaries and intentional offers✨ Why niching down can help you charge premium rates✨ The power of a support system in scaling your businessConnect with Lona:WebsiteInstagramThreadsAll the linksFeeling stuck in your business? DM me 💫 LAUNCH 💫  on Instagram to start building a business that aligns with your goals and supports your dream life.Send us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists