64. Changing Consumer Wellness Behaviors from Gen Z to Boomers

It's no secret that consumer behavior is changing. But how are you responding? Join me for a conversation with Sherry Frey, VP of Total Wellness for NielsenIQ, as we break down the generational shift in wellness shopping habits. Listen in to learn how consumer behaviors are changing and discover new opportunities to market to each age group.Want to explore data further? NielsenIQ is offering 3 free reports to analyze sales data for your brand or the category: Sign up here https://bit.ly/3Eec23rStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.