64. Cracking the Code: How to Attract Readers on Social Media

Do you want to spend months, maybe even years, toiling away at the keyboard, birthing characters, perfecting your story, and publishing your writing—only for no one to read it?No, of course not. We want our words to find our ideal readers because we love writing—most days. But in order for our words to find those ideal readers, you have to learn the marketing side of this business too, regardless of whether you self-published or signed a contract with a traditional publishing house.In today’s episode, you’ll learn how to leverage your social media platforms. More specifically, you’ll discover how to find your ideal readers online, how to stop them from scrolling past your posts, how to encourage readers to engage with your content—maybe even share your posts too.Topics discussed in this episode: Every author’s marketing responsibilityDon’t try to be on every social media platformChoosing your platformBefriending your readers, not other writersPosting content that reflects your author brandFive primary types of content to engage your idea readersPromoting your books effectivelyPlanning and scheduling your weekly contentConnect with Parents Who Write: Facebook: https://www.facebook.com/parentswhowrite Facebook group: https://www.facebook.com/groups/parentswhowrite Instagram: http://www.instagram.com/parentswhowrite  Book a free 30-minute strategy call to learn about my editing services: https://calendly.com/parentswhowrite/30min-meeting Resources mentioned: Cara Dion: https://www.instagram.com/caradion.author/ Ginny Moore: https://www.facebook.com/GinnyMooreAuthor Send us Fan MailREADY TO TAKE YOUR WRITING FURTHER? Join our Patreon community and access our vibrant Discord writing group to get writing prompts, participate in sprints, download free resources, and more: https://www.patreon.com/erinptcanningeditor