#64 – EBIT-Killer: Silos im B2B mit Oliver Eckelhart

from GROWCAST – Revenue Driven B2B Marketing · host Edin Ćerimagić

Warum verbrennen B2B-Unternehmen bis zu 15 % ihres EBITs? Weil Marketing Klicks feiert, während der Vertrieb leere Pipelines beklagt. In dieser Episode des Growcast bricht Edin mit Vertriebs-Urgestein Oliver Eckelhart die alten Silos auf.Die wichtigsten Insights:Messe vs. Hybrid: Warum der klassische Visitenkarten-Sammelkorb ausgedient hat.Die 80%-Hürde: Warum Kunden digital kaufen, lange bevor sie mit deinem Vertrieb sprechen.Echte KPIs: Warum Umsatz eine Eitelkeitsmetrik ist und nur der Gewinn zählt.Alle LinksEdin (iGrow): LinkedIn ProfilOliver Eckelhart: LinkedIn Profil (Hinweis: Ergänze hier den genauen Profillink von Oliver)Episoden-Tipp: Chaos im B2B-Marketing - Sales & Marketing im KonfliktHör rein und erfahre, wie du den Einkaufsprozess deiner Kunden wirklich verstehst, anstatt an ihnen vorbeizuentwickeln.Jetzt vernetzen & Pipeline füllen:👉 Abonniere den GrowCast, um keine Folge für Revenue Driven Marketing mehr zu verpassen!

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This episode was published on May 12, 2026.

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