#66 Reframing the Sales Conversation

Introduction to Foodpreneur with Chelsea Ford

Release Date: 01/27/2022

Description: I invite you to hang out with me every week on the Foodpreneur with Chelsea Ford podcast and I, along with other experienced industry experts, will help you with selling your packaged food and drink product; negotiating with buyers; getting stocked; generating consistent demand for your products; and getting your products into more consumer hands, with or without a distributor! And the clincher… I’ll make sure you are putting more money in your pocket for every product you make.This episode is brought to you by Chelsea Ford's industry-leading newsletter. Delivering practical, actionable content that directly supports your consumer packaged goods business to grow, become more profitable and thrive. Click this link to subscribe or visit chelseaford.com .

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#50 How Foodpreneurs Can Increase DTC Sales through Digital Marketing

Release Date: 01/18/2023

Description: Did you know that 320 people in Australia search for ‘handmade chocolate’ every month on Google? How about that 2,900 people in the US search ‘best kombucha’ online EVERY MONTH. And that’s just a fraction of searches people all over the world make looking for packaged food and drink products to buy online.Now, if you’re a Foodpreneur who sells directly to consumers from a website, you’re going to want to be in front of those eyeballs 👀 👀 👀.That’s why if you’ve got an ecommerce website, I’ve got a treat for you. On Foodpreneur with Chelsea Ford podcast this week I chat with ecommerce expert Andy Janaitis. Andy has worked with a lot of craft food and drink brands; helping them increase their online sales through digital marketing. Listen to episode 50 now to find out:💻 What you MUST do with your website to help increase sales.💻 A mistake to avoid that can limit your sales (and it has nothing to do with your website!)💻 Where to start off if you’ve never done paid marketing on an ecommerce site before.💻 Google vs. Social ads – the difference and when to use each.💻 How collecting email addresses can help your paid marketing.LINKS & RESOURCESPPC PitbullsShopifyFly by JingWaitlist for Foodpreneurs Formula Coaching ProgramIf you haven’t listened to episode 49 (48 mins), ‘How to Get Noticed by Retail Buyers and Land More Accounts’ with RangeMe’s founder, Nicky Jackson, listen here.This episode is brought to you by Chelsea Ford's industry-leading newsletter. Delivering practical, actionable content that directly supports your consumer packaged goods business to grow, become more profitable and thrive. Click this link to subscribe or visit chelseaford.com .

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#58 How Cookie Dough Saved Celeb Chef Anna Polyviou

Release Date: 03/15/2023

Description: As a Foodpreneur, trying to create a successful brand, in an industry that’s notorious for being tough to make it in, is financially, mentally and emotionally taxing (not to mention all the physical effort that comes into cooking and packing products). You’ll likely experience the rollercoaster of not only being in the F&B industry, but also being a business owner, and some days you can question yourself and your decision to become a food founder.BUT you are not alone. My guest this week on Foodpreneur with Chelsea Ford podcast is award-winning pastry chef, media personality, Foodpreneur and Cookie Dough extraordinaire Anna Polyviou. Despite being all the above, Anna had to work, educate, and hustle her way to success when launching her Cookie Dough brand AP Bites, overcoming major financial and emotional hurdles along the way.Anna is one of the amazing women we’re celebrating this month on the podcast in recognition of International Women's Day last week. She has learnt so many valuable lessons through her journey that she shares with us on the podcast, including:🍪 How her celeb status made her ‘put on a mask’ and hide her struggles during those dark times.🍪 How a brand partnership helped her at the start of her journey.🍪 Who to surround yourself with to increase your chance of success, both professionally and personally.🍪 Why self-care is so important as a Foodpreneur.🍪 Why even as a known media personality she has to push her product, and how she does it.🍪 Why using a distributor and a sales agent works best for her business financially.🍪 Why she prefers stockists to order ‘less’ of her product.LINKS & RESOURCESWaitlist for Foodpreneurs Formula Coaching ProgramFoodpreneurs Festival - your opportunity to apply to pitch your products to retail buyersAnna Polyviou websiteHarris FarmKepos Street KitchenCircle HarvestAnniversary Edition: Straight Talk from a Specialty Retail Buyer. What to Say in your Pitch. What is a Sales Agent, and do I Need One?If you haven’t listened to episode 57 (59 mins), ‘Overcoming Failure as a Foodpreneur’ listen here.This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale, and Foodpreneurs Festival, the sales event opportunity of the year, specifically curated for packaged food and drink brand owners.This episode is brought to you by Chelsea Ford's industry-leading newsletter. Delivering practical, actionable content that directly supports your consumer packaged goods business to grow, become more profitable and thrive. Click this link to subscribe or visit chelseaford.com .

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#111 Why CPG Businesses Fail.

Release Date: 06/05/2024

Description: Scaling a consumer packaged goods (CPG) business is like a box of chocolates, you never know what you’re going to get. There are so many options on how you can go-to-market and they all look shiny, delicious and different. But, what are the real opportunities? And the real pitfalls? There are more than 20,000 new food and drink products launched every year and the go-to-market strategy for each can just be like choosing a goodie from a mixed box of chocolates, too much choice, unless you know what you’re doing. Of the new products launched every year, unfortunately many fail. I don’t want you to be one of those. In this episode of Foodpreneur with Chelsea Ford, a quick fire final episode of Season 10, I help you know what to choose so you get the best results possible. Listen to find out:💰What’s at stake when you only focus on your product;💰What the three must-have aspects of a profitable CPG business are;💰Why many brand stories are shallow and cost brand owners significant sales impact;💰Where to place your focus if your revenue is less than $250,000, or $1M, or $20M per annum and you want to put more money in your pocket.LINKS & RESOURCES:Your Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterThis episode is brought to you by Chelsea Ford's industry-leading newsletter. Delivering practical, actionable content that directly supports your consumer packaged goods business to grow, become more profitable and thrive. Click this link to subscribe or visit chelseaford.com .

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Foodpreneur

Release Date: 09/19/2021

Authors: Elodie Bouscarat

Description: 🎙Le podcast Foodpreneur ce sont des histoires d'entrepreneur.e.s de la food.👩🏽‍🍳🧑‍🍳Des femmes et des hommes passionnés par le métier et qui vous livrent leur histoire et vous transmettent leurs conseils sans langue de bois.Chaque interview met en lumière une expérience personnelle et les obstacles ou défis que ces entrepreneur.e.s ont surmontés dans leur parcours.Pourquoi ont-ils démarré, comment ont-ils franchi les obstacles, quelle est leur vision de l’alimentation de demain ?Je veux vous partager les hauts et les bas, les succès comme les déconvenues et vous inspirer à lancer ou développer votre propre business food sur base de ces expériences très précieuses.Si ces histoires vous interpellent, n’hésitez pas à les partager ! Vous pouvez également déposer un avis sur votre plateforme de podcast pour m’aider à le diffuser.Bonne écoute !Ce podcast est une création de Foodcomm, porté par Elodie Bouscarat, co-fondatrice de 3

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Match Reaction with the Chelsea Boys

Release Date: 09/26/2020

Authors: Harith

Description: Reaction to all Chelsea matches with added news regarding Chelsea Football Club

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Cool Quarantine Critiques

Release Date: 09/04/2020

Authors: Rebecca Ford

Description: Reviewing books with Becca Ford!

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Chelsea Fans Show on Love Sport Radio

Release Date: 08/24/2020

Authors: Chelsea Fans Show on Love Sport Radio

Description: Tune in to the Chelsea Fans Show with Chelsea Fancast Fridays from 7pm on Love Sport Radio

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Cheyenne Kasubaski

Release Date: 04/19/2021

Authors: chey36

Description: Reading Chelsea Handler's Book, "Chelsea Chelsea Bang Bang".

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The City With Rob Ford

Release Date: 04/06/2021

Authors: The City With Rob Ford

Description: Podcast by The City With Rob Ford

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630 CHED Mornings

Release Date: 09/06/2020

Authors: 630 CHED Mornings

Description: 630 CHED Mornings with Chelsea Bird & Daryl McIntyre.

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Reach1 Podcast

Release Date: 08/17/2020

Authors: Markus + Chelsea McFolling

Description: Follow Reach1Podcast with hosts Markus + Chelsea McFolling. 

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Ford Motor Company Products

Release Date: 08/13/2020

Authors: Chet Villandry

Description: Facts about '57 Ford Edsel Ranger '57 Ford FairLane

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Spirit-Filled Entrepreneur

Release Date: 08/13/2020

Authors: Joshua James Ford

Description: Thoughts, Content, and Interviews on Christian Entrepreneurship with Joshua James Ford.

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IowaLoud

Release Date: 05/01/2021

Authors: Hayden Richards

Description: Weekly podcasts about the Iowa Hawkeyes with my partner Luke Ford

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