66. Why does storytelling matter in leadership? | Career Questions

Storytelling is the most magical part of being human—it connects us, inspires us, and helps us make sense of the world. In this episode of Working Your Way, I’m joined by Tessa Rawson, a former TEDx organizer turned speaker coach and founder of Resonance. With over a decade of experience in helping people craft TEDx and keynote talks, communicate with authenticity, and make their ideas unforgettable, Tessa is an expert in the field of storytelling and communication.Together, we break down what makes a story impactful, why storytelling is critical in leadership and business, and how to discover your unique voice. We share practical insights on how leaders can use stories to connect with their teams, foster trust, and inspire action, and how to find your big idea if you have aspirations to speak on a stage someday. Whether it’s a presentation at work or a simple one-on-one conversation, this episode will inspire you to share your stories with confidence and intention.We talk about:[02:25] About Tessa’s career and how she became involved in storytelling[11:22] The root of TED Talks and how to make the most of one[24:17] The power of storytelling[30:03] Where storytelling can be used in your career and how to use it effectively[49:54] Creating a bank of go-to stories[55:39] Telling stories in an authentic way—even if you’re not a natural storytellerResources:Learn more at resonance-ideas.comConnect with Tessa on LinkedInEpisode 24. How do I define my personal brand? | Career QuestionsRead: TED Talks by Chris AndersonConnect with me:InstagramLinkedInYouTubeselfatwork.comProduced by NOVA