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669. Why Is 95 Percent of the World’s Bourbon Made in Kentucky?

Is it tradition … or protectionism? And what happens when the bourbon boom turns into a glut?

Episode 669 of the Freakonomics Radio podcast, hosted by Freakonomics Radio + Stitcher, titled "669. Why Is 95 Percent of the World’s Bourbon Made in Kentucky?" was published on April 3, 2026 and runs 46 minutes.

April 3, 2026 ·46m · Freakonomics Radio

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Is it tradition … or protectionism? And what happens when the bourbon boom turns into a glut?

Is it tradition … or protectionism? And what happens when the bourbon boom turns into a glut?

 

  • SOURCES:
    • Andrew Muhammad, agricultural economist at the University of Tennessee.
    • Brad Patrick, executive in residence and lecturer at the University of Kentucky Gatton College of Business and Economics, bourbon fellow at the James B. Beam Institute for Kentucky Spirits.
    • Danny Kahn, master distiller and distillation and aging operations director at Sazerac.
    • Ken Troske, labor economist and chair of the economics department at the University of Kentucky.

 


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